maggiechen
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British luxury brand Mulberry was the former CEO “pit” for two years, finally achieved a rebound. Mulberry recently released earnings report, as of March 31 in the previous fiscal year, the brand pre-tax profit of 6.2 million pounds, more than three times the previous year, net profit of 2.7 million pounds.
According to earnings data, Mulberry annual income of 155.9 million pounds, an increase of 4.8%. Retail sales rose 8% year-on-year, while wholesale sales fell 4.1% to 37.2 million pounds.
The group said retail sales rose 9% in the first 11 weeks of the 2017 fiscal year from April 1 to June 11. Mulberry was in the original Hermes CEO Bruno Guillon under the wrong leadership in trouble. Guillon tried to build the brand into a high-end luxury brand, and for China and the Middle East and other wealthy customers to develop more than 1000 pounds handbag style, ignoring the needs of local consumers, leading to sharp decline in group performance.
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