Leather goods brand from york locally

Posted by:maggiechen Posted on:Oct 22,2016

Recently, the British leather goods brand Mulberry announced its March 31 annual earnings, according to earnings data, and 2014 full-year loss of $ 2.3 million compared to Mulberry last year’s profit of $ 4.1 million.

Last year, the company achieved sales of $ 235 million, an increase of 5% year-on-year. Retail sales rose 8% to $ 179 million in retail terms. As Mulberry too eager to transform the brand into a luxury brand, the company’s business strategy last year led to the brand lost many British customers, the increase in losses led to the brand in fiscal year 2015 operating pressure increased. As a result, the company lowered the average price of its products in the same year last year and appointed new CEOs and new creative directors to design products. The company also tried to shorten product release to sales time, in February last year, released in autumn and winter series only one week after the release, consumers will be able to buy.

Mulberry company said on Thursday, 2016 autumn and winter series, whether it is retail channels or wholesale channels will be completed in August before the purchase. Company CEO Thierry Andretta pointed out that the new creative director Johnny Coca’s first series is very successful, whether to go the British market or the international market are very popular.


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